{"id":4368,"date":"2022-09-01T14:23:39","date_gmt":"2022-09-01T14:23:39","guid":{"rendered":"https:\/\/www.jobandjoy.eu\/?p=4368"},"modified":"2022-11-02T16:39:49","modified_gmt":"2022-11-02T16:39:49","slug":"cos-e-un-incentive","status":"publish","type":"post","link":"https:\/\/staging.jobandjoy.eu\/it\/blog\/cos-e-un-incentive\/","title":{"rendered":"Cos\u2019\u00e8 un incentive?"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p><i><span style=\"font-weight: 400;\">\u201cIl valore (oggi) emana da quello che c\u2019\u00e8 intorno al prodotto: dall\u2019applicazione della creativit\u00e0 e del capitale intellettuale\u201d<\/span><\/i><span style=\"font-weight: 400;\">&#8211; Tom Peters<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Questa significativa citazione di Tom Peters, tra i massimi esperti di management al mondo, apre il nostro approfondimento sui programmi<\/span><i><span style=\"font-weight: 400;\"> \u201cincentive\u201d<\/span><\/i><span style=\"font-weight: 400;\">. <\/span><b>Ma di cosa parliamo quando parliamo di <\/b><b><i>incentive<\/i><\/b><b>?<\/b><\/p>\n<\/div><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-div\" style=\"--awb-text-color:var(--awb-custom_color_5);--awb-font-size:1em;\"><div class=\"fusion-title-heading title-heading-left title-heading-tag fusion-responsive-typography-calculated\" style=\"font-family:&quot;Montserrat&quot;;font-style:normal;font-weight:700;margin:0;letter-spacing:var(--awb-typography1-letter-spacing);font-size:1em;--fontSize:16;--minFontSize:16;line-height:var(--awb-typography1-line-height);\">Indice dei contenuti<\/div><\/div><div class=\"fusion-text fusion-text-2\"><ul>\n<li><b><a class=\"fusion-one-page-text-link\" href=\"#incentive\">Cos&#8217;\u00e8 un incentive?<\/a><\/b><\/li>\n<li><b><a class=\"fusion-one-page-text-link\" href=\"#piani-incentive\">I piani incentive<\/a><\/b><\/li>\n<li><b><a class=\"fusion-one-page-text-link\" href=\"#strumenti\">Piani incentive: con quali strumenti<\/a><\/b><\/li>\n<\/ul>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" id=\"incentive\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-text-color:var(--awb-custom_color_5);--awb-font-size:1.8em;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;Montserrat&quot;;font-style:normal;font-weight:700;margin:0;letter-spacing:var(--awb-typography1-letter-spacing);font-size:1em;--fontSize:28.8;line-height:var(--awb-typography1-line-height);\"><b>Cos&#8217;\u00e8 un incentive?<\/b><\/h3><\/div><div class=\"fusion-text fusion-text-3\"><p><span style=\"font-weight: 400;\">Un programma definito \u201cincentive\u201d (in italiano \u201cprogramma di incentivazione\u201d) prevede l\u2019utilizzo di riconoscimenti e premi con il fine di andare a motivare un gruppo di persone a realizzare un determinato comportamento.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I programmi incentive solitamente utilizzano premi non in denaro. Perch\u00e9? Facile: i premi non in denaro hanno un valore sociale ed emotivo pi\u00f9 forte e risultano essere dei motivatori pi\u00f9 efficaci rispetto ai soldi in busta paga.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I budget complessivi destinati ai<\/span><b> programmi incentive<\/b><span style=\"font-weight: 400;\"> aumentano nelle aziende di anno in anno. I premi che si possono ricevere con i piani incentive sono tanti e molto apprezzati: dai viaggi ai buoni welfare, passando per strumenti sempre pi\u00f9 amati come le gift card.<\/span><\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img decoding=\"async\" width=\"300\" height=\"155\" alt=\"Obiettivi SMART: cosa sono e che caratteristiche devono avere\" title=\"incentive job and joy (1)\" src=\"https:\/\/staging.jobandjoy.eu\/wp-content\/uploads\/2022\/09\/incentive-job-and-joy-1.png\" data-orig-src=\"https:\/\/staging.jobandjoy.eu\/wp-content\/uploads\/2022\/09\/incentive-job-and-joy-1-300x155.png\" class=\"lazyload img-responsive wp-image-4369\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27600%27%20height%3D%27310%27%20viewBox%3D%270%200%20600%20310%27%3E%3Crect%20width%3D%27600%27%20height%3D%27310%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/staging.jobandjoy.eu\/wp-content\/uploads\/2022\/09\/incentive-job-and-joy-1-200x103.png 200w, https:\/\/staging.jobandjoy.eu\/wp-content\/uploads\/2022\/09\/incentive-job-and-joy-1-400x207.png 400w, https:\/\/staging.jobandjoy.eu\/wp-content\/uploads\/2022\/09\/incentive-job-and-joy-1.png 600w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 300px\" \/><\/span><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" id=\"piani-incentive\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-text-color:var(--awb-custom_color_5);--awb-font-size:1.8em;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;Montserrat&quot;;font-style:normal;font-weight:700;margin:0;letter-spacing:var(--awb-typography1-letter-spacing);font-size:1em;--fontSize:28.8;line-height:var(--awb-typography1-line-height);\"><b>I piani incentive<\/b><\/h3><\/div><div class=\"fusion-text fusion-text-4\"><p><span style=\"font-weight: 400;\">I <\/span><b>piani incentive<\/b><span style=\"font-weight: 400;\"> sono programmi di incentivazione strutturati nel medio e lungo periodo e basati su obiettivi reali e misurabili. Uno strumento utile e pratico che consente di realizzare i propri obiettivi di vendita focalizzandosi sul tesoro pi\u00f9 grande che un\u2019azienda possa avere:<\/span><b> il capitale umano.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Un buon piano incentive dovrebbe mirare a\u00a0 premiare i dipendenti basandosi sui loro desideri, fornendo quindi un premio sempre apprezzato.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ma gli incentive <\/span><b>non sono solo per i dipendenti<\/b><span style=\"font-weight: 400;\">, ma anche per la rete di vendita, per i rivenditori e per gli agenti di un servizio o prodotto.<\/span><\/p>\n<\/div><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-custom_color_5);--awb-font-size:2em;\" id=\"obiettivi-smart-aziendali\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;Montserrat&quot;;font-style:normal;font-weight:700;margin:0;letter-spacing:var(--awb-typography1-letter-spacing);font-size:1em;--fontSize:32;line-height:var(--awb-typography1-line-height);\"><b id=\"strumenti\">Piani incentive: con quali strumenti<\/b><\/h2><\/div><div class=\"fusion-text fusion-text-5\"><p><span style=\"font-weight: 400;\">Migliorare le performance dei tuoi dipendenti, allineandosi con gli obiettivi aziendali, \u00e8 possibile grazie al giusto piano incentive: una piattaforma incentive come Job&amp;Joy facilita il raggiungimento degli obiettivi in maniera efficace e semplice. Job&amp;Joy \u00e8 la soluzione perfetta per la gestione di programmi di incentivazione, fidelizzazione dei clienti e distribuzione dei benefit ai dipendenti.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Grazie alla nostra esperienza decennale, realizziamo piani incentive su misura, combinando strumenti che ti garantiscono convenienza fiscale ed efficienza gestionale dei premi. Il nostro approccio si basa sulla progettazione, l\u2019elaborazione e la gestione del tuo piano incentive.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Job&amp;Joy consente di perseguire diversi obiettivi di business: dal coinvolgimento dei dipendenti, dei collaboratori, di agenti e venditori, all\u2019aumento della produttivit\u00e0 e della soddisfazione, passando per la facilitazione dei processi finanziari e operativi in ambito premiale e dall\u2019aumento della fidelizzazione.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Lo scopo di Job&amp;Joy \u00e8 quello di trasformare i comportamenti virtuosi in punti da accumulare e spendere in un ricco catalogo di gift card.\u00a0 Job&amp;Joy \u00e8 una piattaforma evoluta e personalizzabile che ti consente di gestire in maniera pratica i tuoi piani incentive.<\/span><\/p>\n<\/div><div style=\"text-align:left;\"><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-1 fusion-button-default-span fusion-button-default-type\" style=\"--button_accent_color:var(--awb-color1);--button_accent_hover_color:var(--awb-color1);--button_border_hover_color:var(--awb-color1);--button_gradient_top_color:var(--awb-custom_color_2);--button_gradient_bottom_color:var(--awb-custom_color_2);--button_gradient_top_color_hover:var(--awb-custom_color_4);--button_gradient_bottom_color_hover:var(--awb-custom_color_4);--button_font_size:1em;--button_line_height:1,72;--button_typography-letter-spacing:0.015em;--button_typography-font-family:&quot;Montserrat&quot;;--button_typography-font-style:normal;--button_typography-font-weight:500;\" target=\"_self\" href=\"https:\/\/staging.jobandjoy.eu\/it\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">SCOPRI IL MONDO DI JOB&amp;JOY<\/span><\/a><\/div><div class=\"fusion-text fusion-text-6 fusion-animated fusion-text-no-margin brand-strips right\" style=\"--awb-margin-top:20px;--awb-margin-bottom:20px;\" data-animationType=\"fadeInRight\" data-animationDuration=\"0.8\" data-animationOffset=\"top-into-view\"><p>Brand strip<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_3 1_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:5.76%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:5.76%;--awb-width-medium:33.333333333333%;--awb-order-medium:0;--awb-spacing-right-medium:5.76%;--awb-spacing-left-medium:5.76%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-2 hover-type-none\"><img decoding=\"async\" width=\"400\" height=\"114\" alt=\"Job&amp;Joy \u00e8 la piattaforma di incentivazione pensata per le aziende.\" title=\"Job&#038;Joy \u00e8 la piattaforma di incentivazione pensata per le aziende.\" src=\"https:\/\/staging.jobandjoy.eu\/wp-content\/uploads\/2022\/04\/jobandjoy-logo.png\" data-orig-src=\"https:\/\/www.jobandjoy.it\/wp-content\/uploads\/2022\/04\/jobandjoy-logo-400x114.png\" class=\"lazyload img-responsive wp-image-2568\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27648%27%20height%3D%27184%27%20viewBox%3D%270%200%20648%20184%27%3E%3Crect%20width%3D%27648%27%20height%3D%27184%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/staging.jobandjoy.eu\/wp-content\/uploads\/2022\/04\/jobandjoy-logo-200x57.png 200w, https:\/\/staging.jobandjoy.eu\/wp-content\/uploads\/2022\/04\/jobandjoy-logo-400x114.png 400w, https:\/\/staging.jobandjoy.eu\/wp-content\/uploads\/2022\/04\/jobandjoy-logo-600x170.png 600w, https:\/\/staging.jobandjoy.eu\/wp-content\/uploads\/2022\/04\/jobandjoy-logo.png 648w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 400px\" \/><\/span><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>I piani incentive sono programmi di incentivazione strutturati nel medio e lungo periodo e basati su obiettivi reali e misurabili<\/p>\n","protected":false},"author":4,"featured_media":4375,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[97,89],"tags":[],"class_list":["post-4368","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-employee-engagement"],"_links":{"self":[{"href":"https:\/\/staging.jobandjoy.eu\/it\/wp-json\/wp\/v2\/posts\/4368","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/staging.jobandjoy.eu\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/staging.jobandjoy.eu\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/staging.jobandjoy.eu\/it\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/staging.jobandjoy.eu\/it\/wp-json\/wp\/v2\/comments?post=4368"}],"version-history":[{"count":11,"href":"https:\/\/staging.jobandjoy.eu\/it\/wp-json\/wp\/v2\/posts\/4368\/revisions"}],"predecessor-version":[{"id":4669,"href":"https:\/\/staging.jobandjoy.eu\/it\/wp-json\/wp\/v2\/posts\/4368\/revisions\/4669"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/staging.jobandjoy.eu\/it\/wp-json\/wp\/v2\/media\/4375"}],"wp:attachment":[{"href":"https:\/\/staging.jobandjoy.eu\/it\/wp-json\/wp\/v2\/media?parent=4368"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/staging.jobandjoy.eu\/it\/wp-json\/wp\/v2\/categories?post=4368"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/staging.jobandjoy.eu\/it\/wp-json\/wp\/v2\/tags?post=4368"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}